As the world is starting to see Life in a Day—the documentary distilled from 80,000 videos submitted to YouTube from 190+ countries—many people have asked us how the film is structured. Woven into the collage of videos from Australia to Zambia, from the heart of bustling cities to the remote reaches of the earth, are responses to three universal questions: What do you love? What do you fear? What’s in your pocket? Check out some of the answers to these questions in the Life in a Day trailer:

To celebrate the one year anniversary of Life in a Day’s filming date, we’d love to hear your answer to these questions. So tell us, what do you love, what do you fear and what’s in your pocket? Upload a video to YouTube, share a photo on Google+, tweet us with the #lifeinaday hashtag and invite your family and friends to join. Let’s spark a dialogue and continue the passion of Life in a Day by highlighting the things that connect us across the globe.

For more information about Life in a Day and where to see it this weekend, visit the Life in a Day channel.

Raymond Braun, Entertainment Marketing, recently watched “Life in a Day Teaser #1: Slim Up.”

Did you ever think you’d be a part of a revolution? Wonder if your contributions to the world would add up to something greater?

As we take the stage today at VidCon 2011, I can tell you for certain that they have. This two day gathering of annoying oranges, ukulele stars, voracious vloggers, super fans and thousands of other YouTubers like you is about changing the media landscape—one upload, view and mashup at a time. Not satisfied with just watching media, you've become the media. Not satisfied with flipping channels complaining there’s nothing on, you’ve created new ones with hundreds of millions of viewers, some of which will become as well known as networks like MTV, CNN and ESPN.

To all the people who are creating content on YouTube, THANK YOU. You have built the site into what it is today and we’re as committed as ever to providing you with the tools you need to make high quality videos and drive audiences to your channels. Initiatives like YouTube NextUp, the YouTube Creator Institute, and the revamped Creator Hub are part of this effort, as is the work we’re doing to make YouTube easy to watch on TV. And keep the feedback coming on Cosmic Panda—we look forward to re-inventing with you how YouTube works and feels in the future.

If you weren’t able to make it to VidCon this year and are eager to catch some familiar YouTube faces, we’ll be livestreaming a special VidCon performance on Saturday at 5pm PT. Come by and check it out!

Salar Kamangar, Head of YouTube, recently watched “VidCon 2011 Approaches.”

Congratulations to Smarter Every Day (aka destinws2), who received the most votes in July’s On The Rise poll to become this month’s winner. Smarter Every Day will own the homepage spotlight all day today, thanks to your support.

Smarter Every Day is the result of Destin's fascination with the scientific method and his job as a rocket tester, bringing science to life with experiments like tracking movement patterns of chicken’s head and a DIY high-speed camera. Destin aims to have the channel leave you a little smarter about the science behind our world, while also hoping to motivate his children to explore and even to help with their college education. To kick off your experience with Smarter Every Day, Destin put together a Rube Goldberg system of rockets that’s eye-popping for both the visuals and the fact that he made it in 36 hours.

Here’s a word from Destin about Smarter Every Day:
Imagine a Junior High school science fair except the kids have Master's degrees in Rocket Propulsion and have access to much cooler resources. Since I could talk I've always asked ‘why,’ and I frequently setup experiments to answer just that question. I love to explore creation using the tools of the Scientific method as my map and compass. The saying I've taught my children is that ‘in a world of talkers we are to be thinkers and doers.’ I am very thankful for those who took the time to vote for ‘Smarter Every Day’ in the On The Rise video contest. Come join the fun and contribute science projects you'd like to see in this science fair!
If you’ve enjoyed monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise channel or look for our playlists on the browse page. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!

Devon Storbeck, Account Manager, recently watched “Magnet making Current - Smarter Every Day 16.”

College friends make trick basketball shots into a career. A small blender company gets international attention by blending glow sticks and iPads. A musician goes from bagging groceries to beatboxing around the world. One of the most inspiring things about YouTube is the way people across the U.S. and around the world use it as a way to express their passions—and to turn those passions into careers.

There are more than 20,000 people in the YouTube Partner Program, and numerous other companies and organizations use YouTube to draw attention to their causes and promote their businesses. Hundreds of people are making six-figure incomes on the site, enabling them to hire editors and producers and create even more original content. We’re helping our Partners grow their careers by running programs like YouTube NextUp and Creator Institute, and working to make the site a better and better place for people to grow businesses and build audiences.

To shine a light on the many inspiring things happening on YouTube, we’ve put together a report sharing the stories of 20 YouTube Partners who are changing lives, businesses and in some cases, history. You can download a PDF version of “YouTube: Celebrating the next generation of creative video” or visit it online at YouTube is a very special place because of the passion of our Partners and the positivity they bring, and we hope you’ll find these stories as uplifting as we do.

Tom Pickett, director of content operations and online creators, recently watched “WWII hero and alumnus Louis Zamperini visits USC Annenberg class."

The death of Amy Winehouse on Saturday has dominated music headlines. This week on, we commemorate her talent and mourn her passing, while also turning our gaze to a famous rocker’s birthday and a video premiere.

RIP Amy Winehouse
Amy Winehouse came into the music world as a singer-songwriter who had the phrasing of a world-class jazz singer and the swagger of a hip-hop star. She left it as a tragedy and cautionary tale. Winehouse was just 27 years old when she died—the same age as Jimi Hendrix, Janis Joplin and Jim Morrison. It’s both auspicious and grim company to keep, and Ms. Winehouse fulfilled both attributes, grabbing the world’s attention with her ferociously good music (which succeeded, in no small part, thanks to the contributions from her borrowed band The Dap-Kings) and then slowly squandering that attention with increasingly addled behavior that was fueled by her multiple addictions.

After the story fades, the music will remain. People may think of the bravado-laden “Rehab” as her signature song, but the flipside of Winehouse’s bravado was intense vulnerability, which you hear in spades on wonderful songs like “Love Is A Losing Game” or the deceptively upbeat “He Can Only Hold Her.” To pay homage to Winehouse, we shied away from her official music videos and looked for live performances that let you experience her towering talent more directly -- as well as her charm and humor.

Happy Birthday, Mick
Rock’s most dynamic frontman turns 68 years old today. We salute the Jagger-meister with a playlist of videos capturing his onstage antics through the years.

Bjork “Crystalline” video premiere
The Icelandic singer has made a career of subverting expectations and pushing boundaries, so it’s no surprise that her upcoming album Biophilia is in fact not an album but an app that’s due out in September. You can chew on that, or you can check out her mystical new video for “Crystalline,” which debuts with us today.

Sarah Bardeen, Music Community Manager, recently watched “The DL - Amy Winehouse ‘Valerie’ Live.”

The band who helped invent alternative rock is breaking new ground yet again—this time in partnership with YouTube and LG. Tonight at 6pm PT / 9pm ET, Jane’s Addiction will perform live at JFK Airport’s Terminal 5—and you can watch the entire show as it happens on But that’s not the half of it: intrepid audience members will be able to capture 3D footage of the show on their LG Thrill 4G phones and see it edited into a 60-minute 3D documentary which will premiere on YouTube on August 4 right here.

Jane’s Addiction are a combustible band who’ve always pushed boundaries in their videos. They ran afoul of MTV back in 1988 with their opus for the thundering single “
Mountain Song,” off of Nothing’s Shocking, which featured full frontal nudity. The band learned their lesson, and the hilarious “Been Caught Stealing” got heavy rotation on MTV, maintaining the band’s irreverent sense of humor while slipping its celebration of theft past the censors.

But the band was always good for more than just shock value. For the post-punk generation, Perry Farrell’s keening caterwaul and Dave Navarro’s gigantic riffs made rock’n’roll exciting and dangerous again. Along with the Pixies, the band pioneered the “loud-quiet-loud” dynamic that Nirvana would quickly popularize. Though the band split up just as the alternative rock revolution got underway, their music remained a hallmark of the sound, and it’s aged well. Two new releases have proven the band remains a vital force.

So if you’ve got a budding
rock photographer in you, or you’re jonesing to capture Perry Farrell’s primal squawk on camera, get yourself to Terminal 5. And for those of you getting excited for the live stream tonight, get a load of this classic song while you wait.

Sarah Bardeen, Music Community Manager, recently rocked out to “Mountain Song [Clean Version].”

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:

Here, PFC Hart asks Miley Cyrus to be his guest for the ball:

Olivia Ma, YouTube News Manager, recently watched "Wendy Deng Murdoch Smacks Pie-Throwing Protester."

Check back every day for the latest about what's trending on YouTube at:

Since the postseason win and ensuing celebration of the World Champion San Francisco Giants last year, we’ve seen many more shades of orange and black around the YouTube office. We’ve even seen a growth of beards inspired by “certified ninjaBrian Wilson.

So when Showtime said they’d be airing the first episode of The Franchise for a limited time on YouTube, we wanted to share our excitement with you. Check it out:

There’s a lot to love about baseball—fans, highlights and rituals—and after a 56 year wait for a trophy, we’re still celebrating!

Elizabeth Ferdon, YouTube Content Partnerships, just watched “Willie Mays on AirForce One.”


Life in a Day, the documentary directed by Oscar-winner Kevin MacDonald, produced by Ridley Scott and made out of thousands of YouTube clips, has been inspiring audiences from the Sundance Film Festival to the Berlin Film Festival to the Sydney Film Festival.

On July 24, one year after thousands of you submitted videos to be a part of the film, many of you across the United States will finally have a chance to see the finished project on the big screen! Check out the channel for a list of the 90 U.S. cities where the film will play this weekend, ranging from Los Angeles, CA to Louisville, KY to Providence, RI to Dallas, TX.

If you don’t see your town listed, don’t panic. You can still vote to bring the film to a theater near you after its theatrical release on July 29 and the folks at National Geographic will do their best to get it to you.

This is your film, and now’s your chance to see a piece of film history!

Sara Pollack, Entertainment Marketing Lead, recently watched “Cobra vs. Mongoose.”

Cross Posted from the YouTube Japan Blog.

Last March we offered everyone the ability to automatically create captions on your videos, and the response has been exciting to see: auto-captions have been generated on nearly 40 million videos, and the number of manually-created caption tracks has more than tripled. We’re eager to see more videos captioned in more languages, so we just rolled out this feature to a new language — Japanese.

Now on any video with a clear Japanese speech track, a red “CC” button will appear at the bottom of the player, where you can click it to generate automatic captions from the speech. We’re also working closely with the the Japan Federation for the Deaf to improve this technology and make it more useful.

Here’s an example of how it works from our partner ANN News Channel:

And if you really want to get multilingual with YouTube videos, when these auto-captions are combined with our auto-translate feature, you’ll be able to generate subtitles into more than 50 languages.

Keeping up with our Japanese partners just got that much easier.

Brad Ellis, Product Manager, YouTube Japan, recently watched “手話あいらんど手話教室入門コース.”

Summer music festivals are in full swing here in the States. Music fanatics gathered in Chicago this past weekend to attend the Pitchfork Music Festival, and to celebrate, we rounded up videos from some of the best acts appearing there. Last week we also took a look at parodies of Tyler, The Creator’s “Yonkers” video. The unofficial head of the Odd Future hip-hop crew is controversial, but it’s clear his aesthetic has pushed a lot of buttons—and the results are hilarious. And if you need a little mindless fun, we threw up a playlist of ‘80s Summer Party songs for your (guilty) pleasure, which leads us into this week’s heavy dose of retro music.

Portugal. The Man’s sci-fi obsession
People label the enigmatically-named Portugal. The Man an indie rock band, but take one listen and you’ll hear these guys are drawing straight from the classic rock songbook, whether it’s The Beatles, Mark Bolan or Led Zeppelin. That grounding in musical history gives a sense of warmth and even inevitability to their songs—this is sweeping music that frequently sounds bigger than its years. The band also happens to be huge film buffs, which translates into a body of videos which range from the epic to the strange, and which are always visually arresting. Today they take to the homepage to celebrate their new album In The Mountain In The Cloud and to share their two major obsessions: kung fu and sci-fi, with a heaping helping of Wu-Tang Clan thrown in for good measure.

Global Retro
A music movement is afoot. The sound is vintage psychedelic, funk and soul recordings from remote corners of the globe. The labels are Analog Africa, Soundway Records, VampiSoul...the list goes on and on. In the past few years crate-digging for undiscovered music from countries like Ghana, Nigera, and Colombia has been raised to the level of an art form—and the gems these label unearth have given music lovers a new cause for celebration. Now the labels are making videos to introduce us to the often psychedelic radness that went on in other countries while the rest of us were listening to The Beatles...or were more likely not even born.

Joe Clausell “Hammock House”
Continuing in the vintage vein: New York dance music DJ Joe Claussell was recently given unlimited access to the vaults of the classic salsa label Fania Records. Fania was home to the titans of New York salsa, from Celia Cruz to Hector Lavoe. Faced with such riches, Claussell dug deep, remixing a melange of Latin soul and salsa cuts for his new album. We’re psyched to premiere a new, extended video that features the DJ in his native habitat, playing music that still defines the city that never sleeps.

Sarah Bardeen, Music Community Manager, recently watched “Tinariwen - TENERE TAQQIM TOSSAM.”

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:
Check back every day for the latest about what's trending on YouTube at: Kevin Allocca, YouTube Trends Manager, recently watched "Clark Retirement Community LipDub" for like, the 20th time.

Each month, we identify four YouTube Partners who are growing their subscribers but haven’t yet reached the 100,000 mark for our On The Rise program. You vote for your favorite in the top right corner of this blog, and the winner will be featured on the YouTube homepage and the videos channel.

For July, we're bringing you two partners who combine education with entertainment, and two performance artists we think you’ll enjoy. Check out the nominees’ videos below, and then cast your vote by July 21 at 6pm PT. We’ll announce the winner on July 28.

In 2010, Liz decided she would learn 52 things in 52 weeks, documenting her progress in weekly videos. She’s scaled back to learning 26 things in 2011, and her educational and entertaining videos include how to be nice, job interviews and Rubik’s cubes.

Destin is from Alabama and is a rocket tester by trade, and he’s transformed his passion for the scientific method into his YouTube channel. Under the series title “Smarter Every Day,” Destin educates his viewers with Mythbusters-esque investigations into scientific phenomena.

Musician VSOHOTT has worked with major labels and even American Idol winners. This Michigander writes, produces, and engineers his own music; his first album is currently in production; and he recently started a reality web series.

“All kinds of awesomeness” is how Jeremiah Warren describes his channel, where he combines his skills as a filmmaker and videographer for a broad mix of content. Looking for traditional films, animation, documentaries and special effects? You’ll find it here.

On The Rise is all about giving a kickstart to the next generation of Partners who will go on to do big things on YouTube, and helping you discover new talent. Past winners like emilynoel83joshsundquist, and CuteGirlsHairstyles have seen lots of new viewers thanks to your support. If you’re interested in checking out more rising YouTube Partners, visit our On The Rise channel, which features nominees, trending partners and monthly blog winners.

Devon Storbeck, Partner Support, recently watched “2D Photography Rube Goldberg.”

It’s been a busy few weeks on We celebrated the July 4 weekend in the U.S. with a playlist of music to BBQ by and took a look at the women of Americana. Last Tuesday we were wooed by indie rockers YACHT, who made a completely adorable video introducing their curation of the YouTube homepage. We also paid homage to the Latin Alternative Music Conference, a gathering for Latino buzz bands that took place in NYC last week. Then it was on to a haunting new genre of music, and a look at the latest in live performances on YouTube.

Introducing The Needle Drop
This week we debut a new monthly series from Anthony Fantano, the DJ and music critic otherwise known by his channel name, The Needle Drop. Anthony quickly became one of our favorite music reviewers on YouTube for his witty and perhaps nerdy insights into a broad range of music. Sure, he skews indie, but as he admits himself, that’s only when he’s not reviewing major label releases, hip-hop or metal. His serious engagement with the music is matched only by his entertaining screen personality, and this week he begins a monthly round-up for us of his favorite releases, complete with music videos and reviews.

Fresh Faces: July
Oodles of under-the-radar musicians find a home for their work on YouTube, and every month we feature four of them on the homepage. Today we profile four very different artists who bring strong, distinct perspectives to their work. Shankar Tucker is a young clarinetist who got obsessed by Indian classical music, with awesome results. Jayanti’s now-burgeoning career got started when a friend took a video of her singing a song at dinner one night. LaTosha Brown is a crazily talented singer who actually stopped performing eight years ago and now heads the Gulf Coast Fund, a social justice philanthropy organization. (San Francisco micro-label Porto Franco Records caught one arresting video of her singing recently, and we decided it deserved a feature.) And we just liked Faded Paper Figures’ style.

Kurt Vile “Baby’s Arms”
Vile’s deceptively simple song gets its power from its stripped-down aesthetic, and it’s bolstered by an extraordinarily lo-fi video which was shot entirely on a smartphone. This is the kind of one-two punch you have to love.

Sarah Bardeen, Music Community Manager, recently watched “SBTRKT - Wildfire.”

In Korea, we’ve seen our pop culture get big in Asia over the last decade, and through YouTube we’re seeing this expand even further around the globe.

Tickets for the recent SM Town concert in Paris featuring hit Korean groups Girls Generation, TVXQ, and SHINee sold out in 15 minutes. Female pop group 2NE1’s new video “I AM THE BEST” got 5+ million views in one week, and their audience is spread out widely over six continents. The six-episode spin-off of Korean TV sitcom “Playful Kiss” has now seen 21+ million views, with channel comments in a half-dozen languages. And when we worked with TV show MBC Star Audition last fall to find the next K-Pop star, Canadian Shayne Orok, who had never been to Korea before the contest, ended up as one of the remaining three finalists.

On top of that, the Korean animation studio Iconix Entertainment opened the PororoTV channel on YouTube this week for its iconic children’s show "Pororo the Penguin." This computer-generated show about Pororo and his friends is already televised in 110 countries, but now you can watch it whenever you want on YouTube. Iconix has put up the first two seasons of the show, and the full 52 episodes of Season 1 are available in English.

Pororo is so famous in Korea that he is called “President Pororo.” Hopefully he can also take the role as “Ambassador Pororo” in spreading Korean animation around the world.

Brian Suh, Head of YouTube Partnerships, YouTube Korea, recently watched the Pororo episode “A Magic Can.”

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:

Check back every day for the latest about what's trending on YouTube at:

Kevin Allocca, YouTube Trends Manager, recently watched "Can't Hug Every Cat."

There are few areas in the world where the ubiquity of the web means more than in the Palestinian territories. In a place where conflict is a part of daily life, and land disputes prevent the kind of geographical freedom most of us take for granted, it’s platforms like YouTube that are allowing people to broadcast their ideas to the rest of the world—and to tell stories that aren’t being told by other media outlets.

A few weeks ago, as part of our efforts to broaden YouTube’s news content partnerships, I spent a week with some other Googlers in Gaza and the West Bank. I met with news organizations, bloggers, local officials, and young people—all of whom were eager to tell their stories on video. In the last month, over 16,000 videos have been uploaded to YouTube from the Palestinian territories, despite low access to 3G networks and broadband Internet. And of the more than 75,000 videos uploaded from the territories this year, 5,000+ were tagged as news and politics videos:

Sleepless in Gaza is an innovative 90-part (!) reality show on YouTube featuring six women who travel in the Palestinian territories and document their experiences. It drew such a following on YouTube that it’s now being optioned for TV series in the U.S.

  • The Maan News Agency, the top online Palestinian news site, has begun uploading its video reports to YouTube to share with the world.
  • Videos covering the March 15 demonstrations (which were held to demand unity between competing Palestinian political parties, Hamas and Fatah) saw many views on YouTube as conflict broke out between demonstrators and Hamas.
  • The United Nations Relief and Works Agency (UNRWA) has a YouTube channel they use to tell the stories of Gazans they work with in schools and other projects.
  • The Global Citizen Corps, a group of young bloggers organized by the international NGO Mercy Corps to do community service and media training, has a robust YouTube channel with videos made by young people telling the story of Gaza through their eyes.
  • The Palestinian Broadcasting Corporation, once the state media outlet of President Abbas’ Fatah, has recently decided to hire an independent board of directors and produce content outside the influence of the government (on a model that might end up quite like PBS).

Meeting with bloggers in Ramallah

Meeting with bloggers in Gaza

It’s in Gaza (the part of the Palestinian territories that are run by Hamas) where media freedoms have a ways to go. Journalists told us they’d been jailed for writing articles critical of Hamas, and one news organization had their office broken into and computers stolen when their pages held criticism of the government. And, after growing to 1,200 members, the Global Citizen Corps caught the attention of the government and was disbanded by the organizers for a while to protect members.

But the people of the Palestinian territories want desperately to tell a story of the region that gets beyond stereotypes. The images we see in Western media, of a place fraught with conflict and despair, doesn’t tell the real story of the territories, they told us. Some Palestinian entrepreneurs even created a new travel website, highlighting the best there is to see in the region.

It’s been said before, but it’s true: it’s the young people in the Middle East who will make change. Seventy percent of the people in Gaza are under 30. In Israel, 30 percent of the population is under 14. Several bloggers told us they had relationships with Israeli youth on the Internet; their hope is that YouTube and other platforms will help them communicate beyond the seemingly intractable political battles between their leaders and start conversations that will lead to new opportunities for peace.

Steve Grove, Head of YouTube News and Politics, recently watched “Sleepless in Gaza, part 1.”

With nearly 8 years of video uploaded and 3 billion views logged every day on YouTube, it’s clear you like to watch and share YouTube videos. While you’re watching your favorite or new videos, we at the ‘Tube are obsessing night and day over how those videos are presented. Our team is constantly experimenting, tweaking and playing with new ways to make your experience exactly what you’re looking for.

Today, we’d like to invite you to play along with us by participating in one of our latest
TestTube experiments: Cosmic Panda. To take this experiment for a test drive go to and click “Try it out!”

Once you're in the experiment, much of YouTube will look different, including videos, playlists and channels.

Here’s what browsing a channel in the experiment looks like:

And here’s what the playlist viewing experience looks like in the experiment:

We’re eager to hear your feedback as it’s a great chance for us to incorporate your ideas into future designs for YouTube. To give us your thoughts, click on the blue flag on the left hand side of the page labeled “Feedback.” We'll be making changes to the experiment regularly, so check back to see if some of your suggestions have made it onto the site or to give us more feedback on the latest updates. You can go back to the older design by returning to
Cosmic Panda and selecting to go back to the “older version.” For YouTube Partners, we're especially excited to hear your feedback, so stay engaged throughout these experiments!

We look forward to seeing your feedback and hope you enjoy hanging out with our Cosmic Panda.

Noam Lovinsky, Product Manager, recently watched “
Radiohead - Lotus Flower,” and Alex Nicksay, Software Engineer, recently watched “White Arrows - 8050 (Too Fast Too Slow)."

Last month we promised you access to the Copa America, and tonight it all kicks off.

Today, South America’s biggest international tournament, the Copa America, begins live on YouTube. Tonight’s opening game starts at 5:45pm PT / 9:45pm ART and pits Argentina against Bolivia. Here’s a full schedule of the first round of the tournament:

The Copa America will be broadcast in HD on YouTube in 50 countries at If you’re on the move, you can follow the matches on your mobile phone at Commentary of the matches will be broadcast in both English or Spanish depending on what country you’re tuning in from.

We hope you enjoy the beautiful game.

Ricardo Blanco, YouTube Latin America, recently watched “Copa America Live on YouTube.”

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:

Check back every day for the latest about what's trending on YouTube at:

Kevin Allocca, YouTube Trends Manager, recently watched "Major League Savings."